8 Must-Haves for an Effective Opt-In Page

This great article  comes to us from Ali Brown:

There are several ways to build your list, and one of the easiest is to build an opt-in page (that’s a web page with a form that online users can fill out, telling you their name, email address, and other contact information). You can invite people to opt-in to your list right on your homepage, and you can also have more opt-in pages embedded within your site for different courses or offerings. But take warning: The phrase “if you build it, they will come” doesn’t necessarily apply.

If you want people to actually sign up, there are several must-have items you must incorporate into your opt-in page to make sure it works and inspires ACTION.

Let’s say, for example, you are hosting a free teleseminar about a hot new topic in your industry. You need people to opt-in and reserve their spot for this content-rich call, where people will learn something they can immediately apply to their business. Maybe people aren’t interested in signing up for your general list off your homepage, but they are really interested in your FREE teleseminar topic. This might prompt them to opt-in and join your list.

So, what does your opt-in page need? I’ve broken it down into 8 essentials:

1. A memorable domain name. Select a domain name that’s so easy that people can remember it (example: YourDomain.com/help)

2. Welcoming media (video, audio, image). Add a video where you tell visitors about how they’ll benefit from opting in. If you’re not comfortable with video, next best is an audio message. Otherwise, go with an attractive image. Make sure to include a caption explaining why they should watch or listen, and make sure you include your name and introduce yourself in your video or audio message.

3. Opt-in form. Have your web assistant create a small contact form that appears ideally on the top-right portion of the web page. Make “name” and “email address” required fields. I like to ask for “company”, “mailing address”, and a “telephone number”, as optional fields.

4. Powerful copy. Use a memo style for addressing your audience, and make sure you:

  • Greet your reader with “To: (Insert their category, such as Small Business Owner),” so they see this is relevant to them. Also include “From: Your Name,” so it seems personal.
  • Relate with the audience. Example: “As an entrepreneur, don’t you wish that you had more than 24 hours in a day?”
  • Identify with the pain your audience is feeling, such as how you struggled to get clients when you first started your business.
  • Let them know you have answers for them.
  • Touch on how you have expert knowledge that can help them solve their problem.
  • Emphasize what they’ll learn and be able to use right away. Entice them with the benefits, but leave some surprises to be revealed.
  • Let them know that you’ll be in touch with more information and resources.

5. Include your bio information. Let your readers know who you are and why your background makes you a great resource. This is more of your standard bio compared to the background you’ll give them in your memo. I put my official bio in a sidebar on my opt-in pages, so it’s part of the template.

6. Privacy policy. Adjacent to your opt-in box, you’ll want to include a brief privacy statement so that your potential customers know that you are not going to share their contact info.

7. Give something away of value. Last and most importantly, make it worthwhile for people to opt in. In our example, it’s a FREE seat at your hot new teleseminar. But, you could also offer a free ebook download, a free CD, or video to people right when they land on your website for the first time.

8. Keep the conversation going by inviting your reader to join you on Facebook, Twitter, Linked In, etc. You’ve probably seen the Facebook and Twitter thumbnail icons on pretty much everyone’s homepage these days — and they make it really easy for your readers to go straight to your social media sites and sign up as a fan or follower. Use them!

I just launched a FREE report yesterday, and that opt-in page is live. So you can see this real-life example, here now.

(By the way, on that page, you should opt-in to get a FREE copy of my new report “Grow That List! The 7 Streams of List Building That Are Working Right Now.” It’s chock-full of great tips to help build your list!

© 2011 Ali International, LLC

Millionaire entrepreneur mentor Ali Brown teaches women around the world how to start and grow profitable businesses that make a positive impact. Get her FREE CD and articles at www.AliBrown.com

Traffic Queen

One of my favorite bloggers online is Kim Roach over at BuzzBlogger.com.

Kim is one of those rare finds in the IM space that consistently provides
tremendous value in everything she does.

She’s a country gal at heart but don’t let that fool you…

She’s been beating out many of the big-name gurus with
her southern belle charm.

In fact, many refer to her as the ‘Traffic Queen’. Which from
what I’ve seen is certainly a worthy title.

At the ripe ‘ol age of 25 she’s managed to unlock
the secrets to massive traffic…testing and tweaking
new traffic strategies… plus adding her own little
twists and tricks.

And unlike most other marketers, she spends most of her
time in the trenches, locked up in the marketing laboratory –
cookin’ up more juicy traffic goodness.

But every once in a while she surfaces back up into the
real world to share her latest findings.

If you’d like to see what she’s been cookin’ up in
the lab lately go now to:

http://buzzblogger.com/td/?e=gwodan

Kim’s has unlocked her very best traffic strategies in her latest
product called ‘The Traffic Dashboard’. It’s a complete training
center that contains over 20 of Kim’s top traffic getting methods.

Thes traffic techniqes are really quite unique as you can see
for yourself by taking a look inside the member’s area…

Traffic Dashboard Members Area
Traffic Dashboard - a sneakpeak inside

 

Inside ‘The Traffic Dashboar’ Kim shows you how to go from nothing
to over 3,000+ subscribers in just 30 days. (all in step-by-step detail).

You literally point and click your way to increased traffic with Kim’s
unique dashboard design. (as seen above)

You have to actually TRY to mess this one up! Because the point-and-click
learning system forces you to take action.

Here’s a sneek peak at what you’ll find inside…

An underground tool for extracting exactly
where your competitor’s website traffic is
coming from. This is like being given the
keys to the kingdom. (I’m really surprised
Kim is sharing this little gem)

(If you thought Alexa was cool imagine knowing EXACTLY
how much traffic your competitors were getting each day
and knowing exactly where that traffic was coming from.)

“James Bond” tactics for spying on your
competitors and forcing them to hand over
all of their hard-earned, battle-tested,
profit-busting strategies.

A super simple method for cramming your opt-in
list with 200-400 subscribers in a single day…
(and NO this has nothing to do with ad swaps)

A really cool strategy that shows you how to get 10x
MORE traffic from EVERY article you write.

As many of you probably already know, traditional article
marketing is becoming less and less effective. What worked
in 2004 simply doesn’t cut it anymore.

So Kim show’s you 10 different ways to repurpose your content
for additional traffic and exposure. Use just a couple of the
strategies in this video and you’ll have no excuse for not
getting AT LEAST a couple hundred visitors for every article
you publish.

… and that’s just the tip of the iceberg!

This thing is packed with over 8 hours of juicy
traffic goodness… NO fluff… NO filler.

With over 8 hours of step-by-step video and
enough how-to information to DESTROY literally
every question, worry and problem you’ve ever
had in regards to traffic.

<b>A Word of Warning:</b> There’s just ONE caveat to this
product. In fact, these traffic methods will NOT work in all
situations. In order for these traffic strategies to reap
their full power – you MUST be creating HIGH QUALITY CONTENT!
(not some auto-generated content that not even your momma would
be proud of…)

If you think you’re going to slap together some useless crap,
throw up some auto-generated sites and have thousands of visitors
pouring in…This course is NOT for you.

This training course was created specifically for people who
are looking to build REAL businesses online… People who are
dedicated to providing top-notch value for their visitors,
subscribers, and customers.

This is something Kim stresses a lot, and I agree. If you’re
not willing to take the time and effort to put together some
really good content and offer real value, then don’t bother
with ‘The Traffic Dashboard’. It will just be a waste of time
for you if you don’t have good content in place.

But…

If you are dedicated to building a REAL business online and
providing your visitors with REAL VALUE then ‘The Traffic
Dashboard’ will help you to grow your business 10x faster.

Plus, at an affordable price to boot!

So, if you’re ready to turn on the traffic tap, then
click on the link below…

http://buzzblogger.com/td/?e=gwodan

There are no “tricks”, or “magic traffic buttons” here, just
proven traffic strategies that are designed to generate traffic
as quickly as possible.

Plus, for those of you who are more advanced, Kim combines old
school tactics with new traffic twists and tips that you won’t
want to miss…

http://buzzblogger.com/td/?e=gwodan

What’s your Strategy for Success?

This past weekend we had a couple of great examples of planning ahead for success in extreme situations.  I would call one a success and the other a learning opportunity.

The one I call an opportunity is the Metrodome in Minneapolis which collapsed this past Sunday am.  The original Plan was to have the Vikings / Giants game on Sunday, but Mother Nature had other plans. First the Giants were diverted and held up in Kansas City, and being a former resident there, I think they did OK for a holding spot.  So they postponed the game to first a later time and then to Monday, so far so good.  TV Producers = 1, Mother Nature = 1.  Mother Nature was not to be out done by any means for this event, so instead of taking it easy and letting the game resume in its original location decided to drop extra snow, stir up the winds ever higher and for a grand finally cave in the roof of the Metrodome.  Don’t believe me?  Take a look…

Watching that video is the closest I’d ever like to come to an avalanche!  Is the dome an engineering miracle? Yes, do I have idea’s on why or how it collapsed (as in which part gave way first) sure, but I think it’s better to let the guys responsible for the structural integrity of the dome comment on that.  They know better anyway.

Another Strategic example of Engineering and Planning is the Denial of Service Attack attempted against Amazon this past weekend.  The group that launched the attack has been successful with other sites, but couldn’t break Amazon.. Why?  Well because Amazon has designed it’s website and server structure for just such events, well for the Christmas rush of Shoppers anyway.  So when these guys launched and started to press the refresh button thousands of times at the same time, Amazon’s EC2 protocol yawned, and adjusted to accommodate the added demand for access to the site.  After about an hour the attackers relented and gave up for at least that day. more info here

So how does this relate to your business and web marketing?  First of all any project that is long term at some points takes on planning to limit or eliminate both the day to day potential failures and the long term failures.  If you have enough forethought, insight and understanding of the project most likely you will be able to weather the storms of your business life.  If however you haven’t looked deep enough or careful enough you might miss something that could cost more than you bargained for.

What are a few key things to look for ?

  1. Are you site visitors and sales going up or down?
  2. Your List, is it growing, shrinking or dying by stagnation?
  3. Are you building a list?
  4. How old is your website?
  5. What is your customer retention plan?
  6. Do you have a Marketing Plan for 2011?

This is just a few of the strategies I can help you with as you build and grow your business.

Interested in learning more?  Request your site analysis today!

Planning Ahead

Welcome to my adventures in video land, with myself as the main subject.

This is the first of many video adventures.  I do hope you enjoy.

Now, go out there and put a plan together, and step by step make it happen!

(Shhh.. There’s a Bonus video here as well…. I hear it might be better than the first!)

How are Your Facebook Manners?

So, really how are your Facebook Manners?

Let’s see how Alice and Timmy’s are…..

I see Alice and Timmy didn’t fare so well and had to pay for breaking all the rules.  How would you do?

“Facebook Manners And You” is now an Official Webby Award Honoree for Best Writing and Comedy: Individual Short or Episode!
http://www.webbyawards.com/webbys/cur…

http://www.yourtango.com | Smart Talk About Love

Do you have good Facebook manners? Timmy and Alice don’t. Watch their bad behavior to learn the dos and don’ts of Facebook breakups.

I'm Setting up my Email for my business…

Today I was going through a project I am working on, and part of that project is a list of emails. That simple act became a light bulb moment for me.
How so? Well, I have always been one to say a @gmail.com account is ok – and it is, but what you are missing by having that be your main address you give out and put on your card.. is that extra bit of advertising – having your name in front of people, and available to them when they need it.
Case in point – I often will look at someone’s card / email address and then take that part after the “@” sign to go check out their site. I you are publishing the @gmail.com address as your main one you loose that opportunity!

So from now on… it’s a specific domain related address. Every little bit counts!

So long for now,
Lynne